design technology 11
Target Market: Young, middle to upper-class women who want to add a fun and feminine twist to their makeup
The Message: Fun and Feminine high quality cosmetics to allow women to feel empowered.
The Mission:
"With exuberant approach to everything we do:
We use the finest, cutting-edge ingredients to create innovative cruelty-free color cosmetics that women love to wear
We are unabashedly pink, pretty and feminine with a playful wink
We show you how to create different looks, inspire confidence to experiment, and encourage you to Own Your Pretty"
Social Responsibility
Too Faced cosmetics is completely cruelty free so they don't test on animanls and most of products are vegan friendly as well, meaning they have no animal bi-products in them including the makeup brushes which are made of 100% "teddy bear hair". Most products are also Paraben free, Parabens are chemicals used in products that can potentially pose health risks to the consumor.
Social media
Twitter: Too faced cosmetics uses twitter to constantly post about and promote their products, sales and sometime they do give aways for their followers tosend out a welcoming message while promoting their brand. They retweet, favourite and reply to many of the consumors and fans on twitter sending out positive vibes for the Too Faced name.
Website: The Too faced website, presents everything they want to say about the brand. With a pink and sparkly background and gold embellishments on every page, the website screams out "Fun and Feminine". There ae also pages on the wesite dedicated to the backsory of the brand and bios of the founders.
Pinterest: Too faced uses pinterest to present their brand in a different way, it is a way to connect with the consumer and show different ways of using their products, theres categories for many of the products and then theres categories for how to use them in different ways and create interesting makeup looks.
Youtube: Too faced's videos on Youtube are very popular and attracting more and more people towards the brand every day. It gives the consumer a chance to learn more about the brand itself and connect with the founder, Jarod Blandino as he makes fun little videos about the products, whats coming next and himself.
Packaging
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Too Faced is very well known for their flawless packaging, every product has a well thought out, pretty and feminine package that accentuates their message and makes the consumor moke like to buy the product, since it's presented so nicely.
Colours & Font
The Too Faced signiture colour is obviously Pink. In evrything they do, whether its their website, social media pages or their products there's almost always at least a little bit, if not a lot of pink thrown in there somewhere. They use very stereotypical feminine colours and fonts and incude their brand name on every product in the same caligraphy style font. They use these colours and fonts together to promote a classy, yet fun and girly feeling from their products.
Own your Pretty
Too Faced and Positive messages over everything they do, on all their social media a very important message that they put out is to "own your pretty" and to be confident with who you are. These messages encourage the consumer to take risks and have fun with their makeup.
